Blessed are the uncool, for they will own PC’s
This has been a really hectic week for me given that school startup happened this week and several rather large projects wrapped up at work, oh, and I also redid a bit of Accounting 168.
One thing I noticed though is that making a concentrated effort to read has really helped me feel productive on days that it just seems as though I live on the Computer/Network. It’s really a refreshing project to make reading a priority (all my reader friends out there are laughing right now).
Sometime soon, I’ve got to get a list of the books that are on my shelf from Urbana (many of which are of InterVarsity Press’ new inprint ‘Likewise‘). On top of those, there have been a couple of other recomendations that I’m going to take up like ‘A theology of the body’ by John Paul II.
I’m currently going through my friend Paul Grant’s book, ‘Blessed are the uncool’ and I have to say it’s really quite good. A further review will come, but essentially what he’s doing is deconstructing the idea of ‘cool’ culturally and what cool’s ultimate purpose is and the problems that come with it. It’s made me rethink how I see some pieces of technology, for example, and how cool markets itself in the IT profession rather effectively by exploiting my demographic’s need for ‘the new’.
For example, Windows Vista has been running on my desktop at work for a few weeks now and I’m finding that I dispise it in the worst way. Typically, I like to try it new Operating Systems on my desktop prior to releasing them to others or preping for supporting them and Vista has taken over that spot. The thing I’m finding is that it’s actually harder to do normal tasks and that I’m turning to my XP box more and more just to do basic things. ‘Explorer’ is ridiculously cumbersome and there is no easy way to access network drives. Ultimately, it will be the future, but it’s not MS’s best Operating System by any stretch.
But here’s the thing, it looks cool. That fundamentally disturbs me. What disturbs me even more is reading reports of the countless features that were evicerated from the OS in order to make it out the door in time. Preferrably, I would rather have a better functioning product than a new paint job.
I’ve always believed that as a Christian I’ve longed excellence (and often I fall short, but that is another story), but reading Paul’s book really has helped clarify where quality is often replaced by cool.
Apple’s efforts to do quality are often opressed by their desire for cool. A good example is the XServ RAID, which I’ve talked about ad nauseum on this blog but still remains woefully undermarketed by Apple. The thing is that it’s probably one of their stronger products by far, including the iPod. It’s too easy, it seems, to market cool rather than quality or even mask the two together.
